How People Save Recipes in Fall 2026: Recipe One Data

Key findings

• Of completed recipe saves by Recipe One users from October 1–29, 2026, 43.4% came from Instagram, 21.3% from websites and blogs, 16.4% from Facebook, and 7.8% from TikTok.
• When each saving user is weighted equally from August 1–October 29, 2026, Instagram was 23.3%, websites and blogs were 22.7%, and TikTok was 20.0%.
• In October 2026, the most-saved dish types in Latin-script titles were soup (493 saves), cake (488 saves), and salad (437 saves).
• The share of saves with a Thanksgiving term was 1.66% from January 5–September 6, 2026, 2.34% in the week starting September 28, 3.98% in the week starting October 19, and 4.51% on October 26–29 (4 days).
• October 1–29, 2026 covers 13,491 completed saves from 757 Recipe One users. August 1–October 29 covers 36,174 completed saves from 1,508 users.

Where saves come from

October percentages count every save. The 90-day column gives each saving user the same weight. Shares are of all saves and are not rebased to the rows below.

Photo/screenshot is a camera or gallery image. Other is pasted notes, PDF files, and saves with no source type. Website/blog is every other web domain.

A small group of heavy users skews the raw shares: from August 1–October 29, the top 1% of saving users (15 users) made 26.4% of all saves.

Most-saved dish types in October 2026

A title counts when it contains the word, singular or plural. Only Latin-script titles are included: 12,186 of 13,491 October saves. One title can match more than one dish. Cheesecake is separate from cake. Roll includes cinnamon rolls, egg rolls, and bread rolls. Bowl includes rice bowls and protein bowls.

Thanksgiving signal

Share of saves whose titles include at least one of: turkey, stuffing, pumpkin pie, cranberry or cranberries, sweet potato or sweet potatoes, green bean casserole, or gravy. Sweet potato and turkey are common all year. English titles only. Weeks are ISO weeks starting Monday. There is no year-over-year comparison.

Methodology

• Range A is August 1–October 29, 2026, both days included (90 complete days). Range B is October 1–29, 2026, both days included. October 30 is partial and is not included.
• Dates use Asia/Jerusalem time. Weekly figures use ISO weeks, which start on Monday. Week 2026-W44 has 4 days only.
• A save is one completed recipe import from the iOS app, the Android app, the web app, or the Chrome extension. Failed imports are excluded. A save is not a bookmark of a recipe already in the app. Deleted recipes are not counted, so totals can be a little low.
• Every figure on this page comes from 20 or more distinct users.
• These are Recipe One users. The data is global and is not split by country. There is no year-over-year comparison.
• Meal plan and grocery list figures are a snapshot on October 30, 2026 of recipes still linked that day. They are a minimum, not recipes cooked. Of recipes saved October 1–29, 0.65% were in a meal plan (34 users) and 0.87% were on a grocery list (61 users). Of recipes saved August 1–October 29, 0.49% were in a meal plan (48 users) and 0.43% were on a grocery list (88 users). The meal planner exists only in app 2.0.x and later (from about September 18, 2026), so Range A includes about 7 weeks without it.
• 2 internal test accounts are excluded.